Creating a Luxury Brand

It was Seneca, the Roman philosopher at the birth of the Common Era, who is quoted as saying, “Luck is what happens when opportunity and preparation meet.” I am going to introduce you to Halleck Vineyard. I will also discuss the requirements for building a luxury brand. I have been extremely … [Read more...]

Sonoma County vs. Sonoma

Sonoma: What's in a name I  have lived in Sebastopol, a community of about 8,000 people, for about 23 years. Sebastopol is in the western region of Sonoma County. It is a southern gateway to the Sonoma Coast and Russian River Valley American Viticultural Areas (AVAs). I have been growing grapes … [Read more...]