is your source for expert information on wine. We also strive to provide the best products for every wine connoisseur to enjoy.


HomeWine MarketingMost Creative Wine Labels You’ve Never Seen

Most Creative Wine Labels You’ve Never Seen

On your average trip to the wine and spirits store, you will see hundreds of different wine labels. Many are rather bland (and very similar to the bottles surrounding them), but a handful are creative and eye catching. The team is very interested in the psychology behind wine bottle labels, which is the focus of this article. We searched for the most innovative vino labels you’ve never seen before, and we discovered a wide variety of creative, beautiful, and, at times, downright eccentric labels. For each bottle we have selected, we also include background information on the vineyard and the graphic artists behind the label. This list is sure to dazzle wine and art lovers alike, and we hope you enjoy our selections!

Church & State Wines


Image Source:


Founded in 2004, Church & State Wines “was created with the goal of raising the bar of the Wines of British Columbia, starting a revolution of quality and a rebellion against the norms.” According to marketing team member John Pullen, Church & State “worked with the team at Brandever to develop a series that would introduce Church & State Wines to a whole new group of people. We wanted to do something that was so over the top you couldn’t help but pick it up and try it. We spent a decade doing very traditional branding, but frankly, if you ever come to the winery, we’re anything but. So, Lost Inhibitions really came out of becoming a bit more true to ourselves and showing ourselves a bit more honestly on the bottle, as we’ve done at the winery for years…I think why they’ve struck a chord is because the bottles say what everyone’s thinking. We’ve got about 200 phrases in circulation now, and everyone stumbles on one that speaks to whatever’s in their head.”

Each label contains an exclamation or social media-related expression, and they are printed in large, colorful letters. These expressions include, “I freakin’ love you,” “Abso-frickin-lutely perfect,” and “Shut the front door!” Church & State is dedicated to breaking away from convention and tradition, and they invite consumers to “join the conversation and share [the] stories that come out over a bottle of great wine and [they] may choose yours for [their] next vintage! #LostInhibitions.” Learn more at and @churchstatewine on Twitter.


Image Source:




Church & State Wines is a winery in British Columbia that is focused on the balance between the many elements involved in creating the highest quality wine possible. Learn more at and @churchstatewine on Twitter.



Personal Wine

Personal Wine was founded in Austin in 1999 and is dedicated to helping consumers “create personalized wine bottles and accessories…whether it’s a custom wine label or engraving, we have the know-how and the passion to produce a beautiful work of art.” Personal Wine “source[s their] wines from all over the world in order to provide the best selection, [and] when you order a personalized bottle of wine from us, you’ll know that your wine will taste as good as it looks.”

Screen Shot 2015-11-11 at 3.05.38 PM

Image source:


Personal Wine offers both alcohol and non-alcoholic options, and their selections include sangiovese, merlot, cabernet sauvignon, pinot grigio, chardonnay, sauvignon blanc, zinfandel, port, champagne, and many more. Their website offers templates and the option to create a completely customized wine label, and they also offer a 15% off coupon. Personal Wine is an outstanding choice for a birthday or holiday gift, and delivery is quick and affordable. Learn more at and @personalwine.





Personal Wine allows customers to create custom wine bottle labels and engravings. Visit and @personalwine on Twitter to learn more.






Our next selection is Rigamajig, a label that showcases “the process of fermenting wine. The concept is based off of the idea of a Rube Goldberg machine, [and] throughout the illustration, the process is unfolded, showing how the grapes are crushed, stepped on, filtered, and stored for aging.” The labels were designed by Sandi Grigoryan, who created the label while she was a student at Fort Hays State University in Kansas.

According to Grigoryan’s website, she has “experimented with many creative outlets, but none have held [her] attention to the extent that graphic design has.” Rube Goldberg was an American cartoonist and inventor, and his machine was a contraption or device that is intentionally over-engineered to perform an easy or simple task in a complicated manner. Rigamajig is not an actual wine, but this delightful label is a must-see for any vino or art aficionado. Learn more at and


Image Source:





Sandi Grigoryan is a graphic designer and art director for Target who created the Rigamajig wine bottle label. Learn more at and @Sandigrigoryan on Twitter.







The Dieline is a blog dedicated to promoting the world’s best package design and providing a place where the package design community can review, critique, and stay informed on the latest trends and projects in the field. Visit and @TheDieline on Twitter to learn more.




Some Young Punks Wine


Image Source:


Our friend Ewan Murray at @TheWineSociety recommended Some Young Punks, who use movie posters to inspire their wine names and labels. Some Young Punks is an Australian winery that was founded by Jen Gardner, Col McBryde, and Nic Bourke. According to their website, their “ethos is simple, self-centered, and just a little arrogant. We make charismatic wines that are true to what we think ‘wine’ should be about…each wine, each vintage, and each label is a moment that will never come again…each time we make a wine, it may be the last wine we make–and if it isn’t worthy of being the last then it will never wear the Some Young Punks name.”

bottle-the-squids-fistImage Source:

Their vintages include “Naked on Roller Skates,” a shiraz mataro inspired by Pulp Fiction, “The Squid’s Fist,” a sangiovese/shiraz blend inspired by comic books, and “Taken Brave,” a chardonnay inspired by the collusion of “force and beauty.” To learn more, visit or @someyoungpunks on Twitter.





Ewan Murray is an English wine connoisseur and social media presence who tweets for @TheWineSociety and @GangShow. Visit @Ewbz on Twitter to learn more.







Some Young Punks is an Australian winery dedicated to making exceptional wine with small estate charm. Learn more at and @someyoungpunks on Twitter.




The Liberator Wines

Mr. Murray also recommends The Liberator Wines, “the brainchild of well-connected Cape specialist Richard Kelly, [which not] only have original names and labels, but [also] their own associated comic strip, too! Several ‘episodes’ of wine have been released, [and] many of them [are] ‘Special Editions’ exclusive to The Wine Society.”


Image Source:

According to The Liberator’s website, “beyond the periphery of South Africa’s conventional vineyard regions lie great vinous treasures, resigned to anonymity; forgotten, abandoned, or just simply undiscovered. It is the mission of Rick [Kelly], our intrepid Cape Crusader, to seek out and liberate these rare wines, consigning them to the table of the most inquisitive and discerning imbiber. Each episode represents a single discovery; a precious parcel that is both unique and finite.” The Liberator’s vintages include “The Liberator,” a chenin blanc/viognier/clairette blend, “The Bandolier,” a mourvédre blend, and “Swartland Evolution,” a pinotage. Learn more at and @liberator_wine on Twitter.



Image Source:




The Liberator is a South African winery that focuses on forgotten, abandoned, and undiscovered vineyards. Visit and @liberator_wine on Twitter to learn more.




Grandes Vinos Y Viñedos “Hoy” Wine Series

Grandes Vinos Y Viñedos is a Spanish vineyard whose “Hoy” (today) series of bottles “focuses on the ‘moments’ which prompt people to buy wine for. Spanish graphic design company Lavernia & Cienfuegos designed the labels, and they describe themselves as focused on “creativity with no distractions.”

Image Source:

The idea is that “each type of wine has a particular ‘moment’ to enjoy. What are the reasons for someone deciding to buy a bottle of wine? A meal with friends, an intimate dinner, preparing something special for guests, a party, a soothing bath…the design is based on various settings, which only reveal the bottom half of the picture. It’s like telling only the beginning of the story…the ending is reserved and known only to its merry protagonists.” The “Hoy” series labels include “Love,” “Chef,” and “Relax,” and their vintages include macabeo, garnacha, tempranillo, cariñena, and several red blends. Learn more at and




Grandes Vinos Y Viñedos is a centuries old award-winning Spanish winery. Visit and @GrandesVinos_CA on Twitter to learn more.







Lavernia & Cienfuegos is a multidisciplinary design studio located in Valencia, Spain. Learn more at and @LyC_Design on Twitter.




JAQK Cellars Wine

Our final most creative wine labels you’ve never seen are from San Francisco-based JAQK Cellars, a winery “dedicated to making great wine [and] also passionate about something even more important: play.” JAQK Cellars was named after the face cards and ace in a deck of playing cards, which is appropriate because “unique stories and gaming quotes established the voice of the brand.” Another exciting feature of the JAQK Cellars brand is that every bottle is shipped with a box of playing cards.

Jaqk 8 bottles

Image Source:

JAQK Cellars varietals include “High Roller,” a cabernet sauvignon, “Black Clover,” a merlot, and “Pearl Handle,” a chardonnay. This vineyard’s labels were designed by Hatch Design, a San Francisco-based company focused on “help[ing their] clients grow by appealing to people on an emotional, unguarded, and lasting level.” We spoke with Bonnie at Hatch, and her favorite designs included “Black,” a cabernet sauvignon, “Bone Dance,” a merlot, “Her Majesty,” a chardonnay, and “Charmed,” a sauvignon blanc. Learn more at,, and @jaqkcellars or @HatchDesign on Twitter.


Jaqk press kit and Gifts


Screen Shot 2015-11-16 at 3.07.13 PM


JAQK Cellars is a San Francisco winery focused on great wine and the enjoyment of play. Visit and @jaqkcellars on Twitter to learn more.







Hatch is a San Francisco company that crafts brands and helps clients grow by appealing to people on an emotional, unguarded, and lasting level. Learn more at and @HatchDesign on Twitter.